Hooked: How to Build Habit-Forming Products by Nir Eyal
My rating: 4 of 5 stars
In a world with so much noise and so many options, everyone needs to understand what makes certain products and services catch on and others not. Nir Eyal explains this in his book Hooked: How to Build Habit-Forming Products.
After much study, Nir formed his "Hook Model" to help founders and designers create better products and the book takes us through each stage, illustrated with great examples from modern companies. And since this type of mind-altering power can be used for ill, he's shared a matrix to help decide whether building a certain product is morally correct or not.
Even if you are not working on a product nor intend to do so, this book is worth reading to better understand why you're addicted to certain sites and/or products.
I highly recommend this informative and very readable book.