UnSelling: The New Customer Experience by Scott StrattenMy rating: 5 of 5 stars
Unselling by Scott and Alison is what a business book should be: easy to read, full of anecdotes that make the lessons come alive, and full of takeaways that you can apply to your life or business. Just reading this book will give you a better understanding of how to improve your customer experience, so that the customers are happy to return and bring others with them. It's a must read for anyone who has any contact with customers or clients, even if indirectly, which is all of us.
And I love their writing style and format so much, I've ordered two more of their books and look forward to reading them.
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