Review: We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy

We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy by Billee Howard
My rating: 3 of 5 stars

If you've ever wondered why some companies inspire loyalty and others do not, or why some messages just go viral, then read Billee Howard's We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy.

Billee, an executive brand and communications consultant, noticed that commerce had shifted from a "me" focus (which was brought on by the industrial revolution) to a "we" focus. She gives us ten areas of how to apply this, with many rules, examples, and summaries to bring her points home. And unlike most business books that only bring you examples from other companies in one or two segments, Billee's examples are across industries, with companies of different sizes, and sometimes from nature and other religions.

A very informative and useful read with lots of entertaining examples.