One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--Or Yourself by Marie PerruchetMy rating: 4 of 5 stars
I've read quite a few communications and sales books, and One Perfect Pitch is one of my favorites.
Not only is it easy to read, well organized, and with great anecdotes, but Marie's approach is practical for all of us since as the subtitle indicates, we're all pitching something to someone.
She explains how storytelling is at the heart of a good pitch, how to break every pitch into three acts, the different types of pitches to have, how to prepare, and so much more.
This is a must read for anyone who has to sell, influence, persuade, motivate, or pitch.
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