The Stories We Tell Ourselves

I spent this weekend skimming business books on sales, storytelling, and entrepreneurship. Surprisingly they all had a common theme: the stories we tell ourselves.

Stories are obviously important in communication, but it starts with caring about your topic since that makes you more interesting to your audience. And you of course have to believe in yourself, and have the confidence to get up in front of an audience, which directly correlates to what message—and story—you tell yourself. If you believe you can, you will.

With selling, most need to believe in what they're selling and that it will help their customers. But even then there will be more no's than yes's and how you reframe the challenge and day-to-day struggles is the difference between success and failure.

Entrepreneurs are salespeople too. They have an idea they have to believe in so strongly that it's enough to keep them going through all the tough times. Whether they do it on their own (which I've tried and is very tough and lonely), or get a team and investors behind them, it requires selling that belief and passion. So they need to have a convincing story to keep themselves going and a convincing story to get others on board.

We start our life loving stories told to us and then continue by telling stories to ourselves, our friends...then our spouses, bosses, and children. It is a part of every aspect of our lives, regardless of who we are or what we do. And the most important story in our life is the one we tell ourselves.

There will always be struggle, challenge, and change. Reframing that challenge as an opportunity to grow into our full potential is the story we should be telling ourselves.

So what story will you choose to tell yourself?

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