Review: It's Not What You Say: How to Sell Your Message When It Matters Most

It's Not What You Say: How to Sell Your Message When It Matters Most by Michael Parker
My rating: 4 of 5 stars

Michael Parker's book is a quick read but a valuable one for anyone who needs to use words to communicate and influence—so basically, all of us.

In a short book with lots of fun images, he teaches us the basics of figuring out how to communicate effectively, prepare for it, and present it well so that we get the outcomes we want.

A few major takeaways:
1. we're always presenting and presentation always requires preparation and practise;
2. if done right, taking deep breaths and pausing actually adds to your credibility so take your time;
3. your tone of voice and body language are as important, if not more so, than what you say.

I highly recommend this to anyone who wants to communicate more effectively or get ahead in their career and life.